About Eureka Swan

A Simpler Cleaning Experience by an
Award Winning Brand

Swan has been working for a century to ensure your home has the best quality appliances, whether that’s for whipping up wonders in the kitchen or simply putting the kettle on. We’ve teamed up with award winning brand Eureka to provide a range of vacuums we feel will be a great addition to your home.

Our History


Swan Brand was born

Thomas Bulpitt established the firm
Bulpitt & Sons Ltd and then went onto
register Swan Brand as a trademark


Eureka was born

Founded in Detroit by Fred Wardell


Just add water

Swan pioneered the first electric element
that could be immersed in water


That's innovation

Eureka Ventured beyond vacuums to produce
a thermal battery for NASA and the
first US produced electric car


Identified by the quality

Swan began to manufacture aluminium
holloware products and appliances
with a workforce of over 1500


Celebrating 100 years

Eureka celebrates 100 years of innovation!


Brand New Swan

Swan Products Ltd acquired the brand,
returning the brand back to
original Swan employees


Eureka & Swan Partnership

Eureka partnered with Swan to develop new
vacuums for the UK market


by Canada-born real estate auctioneer Fred Wardell. 1930 saw expansion into the making of other appliances with the introduction of the Eureka electric range.

Swan Brand

The "Swan Brand" name was registered by Bulpitt & Sons Ltd, a brass founders, in the early part of the 20th century and was primarily used for their domestic range of polished aluminium products like frying pans, kettles, tea sets and jelly moulds.

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Created by Gritt & Co.